Wednesday, December 25, 2019

The Evolution Of Women s Image - 1830 Words

Vivian Camila Pinilla November 15, 2014 AFRS 324 Kennon The Evolution of Woman s Image in Hip-Hop Hip-Hop today is genre of music that many, mostly a younger demographic are drawn to it. Hip-Hop culture is now commonly recognized by it’s fundamental elements; such as, rapping, dancing, lyrics, beat, urban and apparently relevance which are viewed as an art. Hip-hop is constantly evolving and incorporating different and new aspects to it and it’s just going to continue to grow within the next decades. Hip-hop focuses on urban youth therefore, many young people actually turn to hip-hop as an outlet to express themselves with various emotions and sentiments and sometimes devote themselves as aspirating hip-hop artists and pursue the hip-hop industry. Hip-Hop was was initially an underground urban movement and created in the 1970’s by an African man, Kool Herc influenced and introduced it which has now become universal in not only English, but in many languages. In the 1980s symbolized the diversification of hip hop as the genre eve loved into more complex styles. One of the positive aspects of the hip hop culture is that it encourages producers to recruit a diverse group of individuals. At first, Hip- Hop was predominantly performed by men and eventually evolved into being performed by both men and women. Some examples of successful women in the Hip-hop culture are Lauryn Hill, Erykah Badu, Missy Elliot, Salt-N- Pepa,Trina Beyonce, and ‘Lil Kim. Although hip-hopShow MoreRelatedThe Evolution of a Womans Body Image1282 Words   |  5 PagesThe Evolution of a Woman’s Body Image A womans body is always in the spotlight and expected to look presentable no matter what. Body image is a fight that women have been battling virtually since the 1700s. That is approximately 300 years that the ideal body has been altered in accordance to what society deems as â€Å"beautiful†. It is difficult to predict something that has transformed many times throughout the years, yet in the 1990s and early 2000s, if models became any skinnier, they would notRead MoreThe Yellow Wallpaper, By Charlotte Gilman1582 Words   |  7 Pageschange and evolution of gender roles and attitudes; it is necessary and significantly affected how women are seen in the workforce as well as in the home. Many women in the past have not been able to do what they have wanted to do and are expected to do what their husbands want them to do, as well as what society wants them to do. Charlotte Gilman published The Yellow Wallpaper in 1892 and wrote this short story because she experienced the same confinement that the narrator did. The narrator s roleRead MoreHigh Prevalence Of Body Image Concerns927 Words   |  4 Pageshigh prevalence of body image concerns, there has been an increase in observed and medical attention, as it found to have negative consequences on audiences alike. Results of progress has been on a decline, as media up rises on the profit of advertisements giving negative connotation of women s bodies, and shows women in thin unrealistic ways that make it unattainable for them to be real. Even though women are at fault for falling under the spell of media s influence, women have been developed intoRead MoreDove : Evolution Of A Brand1501 Words   |  7 PagesCase Analysis Dove: Evolution of a Brand Tom Augustson October 26, 2015 MKTG 6020-21 Fall 2015 I chose the case â€Å"Dove: Evolution of a Brand† for my individual case analysis because I find their brand and advertising strategy to be revolutionary at the time. I grew up with regular exposure to Dove soap advertising on television and in magazines, but until I read this case, I was unaware of Dove’s attempt of reach a new market with their recent campaigns targeting women who don t see themselvesRead MoreMass Media And Gender In The 1950s752 Words   |  4 PagesUnited States since the 1950’s when television became a household phenomenon. Per Jacqueline Coombs in an article titled Gender Differences in the Influence of Television on Gender Ideology, she asserts, â€Å"television is a powerful source in disseminating information and shaping opinion, exposing people from many different social settings to the same messages† (207). These messages can influence gender norms and reinforce personal gender identity. Throughout the evolution of television , gender rolesRead MoreEthnic Notions: Film Response Essay1219 Words   |  5 Pagesdirected by Marlon Riggs, identifies the evolution of African American cultural depictions through ethnic stereotypes and caricatures in American culture. I feel Ethnic Notions exposes the roots of false generalization from the beginning and presents a series of classifications for racial depictions that still are noticeable in todays society. These racial depictions identified with in this film begin in the mid 1800s and continue thought to the 1960s. I now after viewing Ethnic notions agreeRead MoreThe Evolution Of Music Throughout History934 Words   |  4 Pagesalmost every culture. The evolution of music can be compared right along with the evolution of man and the beliefs in his era. This idea is very apparent in the articles â€Å"Minstrelsy†, â€Å"Johnny Rebel and the Cajun Roots of Right-Wing Rock†, and â€Å"Black Women and Black Men in Hip Hop Music: Misogyny, Violence an d the Negotiation of (White-Owned) Space.† In â€Å"Minstrelsy† from â€Å"Encyclopedia of American Studies† it explains part of the musical era of the mid 1800’s to mid-1900’s. This form of entertainmentRead MoreThe Dove Campaign For Real Beauty1504 Words   |  7 PagesRelations and Harbinger Communications (to be referred to as simply Ogilvy) and the project was known as the â€Å"Evolution† campaign. The marketing campaign began in 2004 under the corporation known as Unilever. This diversified conglomerate is the parent company to the Dove Company’s line of beauty and body products. The campaign began as a result of survey conducted in which only 2% of women believed they were â€Å"beautiful.† Unilever saw an opportunity to reach a saturated market from a fresh perspectiveRead MoreHow Media Influence Has Increased Dramatically Over The Past Three Decades1069 Words   |  5 PagesBeautiful Inside and Out â€Å"Healthy body image is not something that you re going to learn from fashion magazines,† (Shapiro) said Erin Heatherton, a Victoria Secret’s model since 2008. Media influence has increased considerably over the past three decades, whether it’s been through television, social media, or tabloids. The number of televisions has also increased in America since the 1950’s and most American have access to a television. Consequently, the images and attitudes are portrayed to the viewersRead MoreThe Little Mermaid: Disneyfication1238 Words   |  5 PagesDisney’s Portrayal of Women and Simplification of Morals For most people, the first image that comes to mind when the subject of Walt Disney’s animated movies comes up is the studio’s popular princesses. Ever since Snow White made her debut in 1937, Disney has cornered the market on princesses. One primary topic that critics have discussed in Disney’s films is the way princesses are portrayed. The roles of the female characters are especially drawing the interest of academic critics. Jack Zipes

Tuesday, December 17, 2019

The Music Of The South African Anti Apartheid Movement

University of Pennsylvania Musical Independence: The Role of Music in the South-African Anti-Apartheid Movement Andrew Fixler Timothy Rommen Music 050: Introduction to Music in Cultures 5/11/15 â€Å"Art is not a mirror held up to reality, but a hammer with which to shape it† (Bertold Brecht in Askew 2003: 633). Despite evolution across the globe and the continued development of societies and cultures, one entity has remained present throughout – music. Though manifested in various forms, music has and continues to play an integral role in a multitude of settings, ranging from religious ceremonies to theater to pop culture and beyond. With universal influence, music possesses the ability to unite a nation behind a single cause yet simultaneously subjugate a people through musical propaganda and censorship. For instance, due to a lack of literacy and economic means in countries such as South Africa (plagued by apartheid sanctions), oral communication through music increases the accessibility of critical ideas. Nonetheless, though musical artists have the capacity to assert politically subversive statements through song, vehement government censorship and even propaganda reflect music’s immense influence. Thus, a vessel through which sound is transformed to expression, music has tremendous political ramifications. Exploring the transformation of South-African music from â€Å"a mirror† of the apartheid struggles to a â€Å"hammer with which to shape†Show MoreRelatedNkosi Sikelel Africa: A Song Made More Popular by the Governments Banning1336 Words   |  6 Pages The music from the Apartheid in South Africa was extremely important in the movement for freedom. At a time when there wasn’t much money for the Anti-Apartheid Movement, music became the most important weapon. The songs sung all over South Africa in resistance to the Apartheid intimidated the government more than weapons and violence could because of the powerful meaning behind each song that unified and strengthened the resistance. Artists all over South Africa wrote songs speaking out againstRead MoreThe Development of Jazz in South Africa1409 Wo rds   |  6 PagesOn June 19, 1890 South Africans came into contact with African American music for the first time. This contact came when Orpheus McAdoo’s Virginia Jubilee Singers. Orpheus McAdoo, a graduate of Hampton Institute, now known as Hampton University in Hampton, Virginia joined five members of the original Fisk Jubilee Singers, an African American a capella group from Fisk University and began to tour places such as Europe, Australia, and New Zealand. When he returned to the U.S., he added four membersRead MoreThe Racial Of Apartheid And The Significant Historical Events Within The 40 Year Period1657 Words   |  7 Pagesat the racial system of apartheid in South Africa, the question of music must be discussed. The central debate among musicologists and ethnomusicologists is whether the music from black south Africans during this time was a result of the resistance movement against apartheid. The other side of the argument is that the music of this time and pla ce catalyzed the movement itself and without an outlet like music the resistance would not have occurred. I believe that the music is a representation of whatRead MoreMusic s Influence On The Anti Apartheid Movement2645 Words   |  11 PagesMusic’s Influence on the Anti-Apartheid Movement In 1948, the white government of South Africa began creating one of the most brutal systems of racial segregation the world has ever known. Under the minority rule of Afrikaners -- a Southern African ethnic group descending from Dutch settlers in the 17th century -- a unique system of racial separation and white supremacy called apartheid was created and legislated against the majority black inhabitants. Apartheid is an Afrikaans word which translatesRead MoreThe Impact of Music During Apartheid1530 Words   |  7 PagesImpact of Music During Apartheid Amandla! A Revolution in Four-Part Harmony is a 2002 documentary film directed by Lee Hirsch that describes the struggle the black South Africans faced during apartheid. Activists and musicians discuss the days of apartheid. The film has a collection of musical performances, interviews, and historical footage. Amandla is a Zulu and Xhosa word that means power. It was a common rally word used in resistance to Apartheid. The black South Africans also used music to showRead MoreThe Apartheid Movement Of South Africa1967 Words   |  8 PagesIn South Africa in 1948, the National party came into power and they had begun creating laws that corresponded to the apartheid. The apartheid movement was implementing segregation, keeping the white South Africans from interacting with the black South Africans1. In 1959, the Boycott Movement came into play in South Africa, which was later renamed the Anti-Apartheid Movement. This led to other countries in the world putting pressure on South Africa economically to end this racial discrimination.Read MoreQuestions and Answers on U-Carmen Khayetlitsha837 Words   |  3 Pages Q1. Intermezzo: short, lyric piece or movement, often for piano, also a comic interlude performed between acts of an eighteenth century opera seria of which Carmen is an example (Intermezzo, 2012, iMusic Dictionary) Aria: lyric song for solo voice with orchestral accompaniment, generally expressing intense emotion; found in opera, cantata, and oratorio such as Je dis que rien in Carmen (Aria, 2012, iMusic Dictionary). Trio: a composition written for three voices or instruments such as TrioRead MoreBob Marley And The Wailers1654 Words   |  7 PagesReggae is a music genre that evolved from the Jamaican music style called ska, and was influenced by American rhythm and blues. Reggae contains many references Rastafarianism, which many consider the result of Bob Marley’s practice of integrating reggae with Rastafarian ideology. This paper serves to examine reggae, with special emphasis on a lyric analysis of Jamaican reggae band Bob Marley and the Wailers. The major question th is paper addresses the social context that led to the dominance ofRead MoreThe Apartheid Of South African Apartheid2501 Words   |  11 PagesIntroduction: South African Apartheid was one of the darkest eras of racial persecution the world has ever seen. From 1948 to 1991 the South African government headed by the National Party imparted not only strict racial classifications that divided whites, blacks, Indians, and c*loreds, anyone who did not fit into one of the previous groups, but also laws that restricted all aspects of black life; this time period is known as apartheid. Certain individuals shined through in the fight against apartheid, theseRead MoreHow Do Neil Blomkamp District 9 And Clint Eastwood s Invictus Use Language And Stylistic Features?1927 Words   |  8 PagesHow do Neil Blomkamp in District 9 and Clint Eastwood in Invictus use language and stylistic features in similar and differing ways to present the idea of apartheid? Introduction In Neil Blomkamp’s District 9 and Clint Eastwood’s Invictus, the idea of apartheid is expressed using many different point of views, language and stylistic features. They both use camera angles and techniques to highlight power structures and point of views in the films. Additionally, they both use Mis-on-scene and symbolism

Monday, December 9, 2019

Transformational Leader Performance Among -Myassignmenthelp.Com

Question: Discuss About The Transformational Leader Performance Among? Answer: Introduction The current assignment focuses on the concept of relational nursing. Applying the concepts of relational needs helps the nurses in understanding the complex health care needs of a client. Some of the contextual factors which are taken into consideration over here are gender, age, ability, cultural and geographical aspects. In this respect, a number of personal, social, interpersonal factors have been seen to affect the life of a person. Client characteristics The current assignment focuses on the aspect of the provision of relational nursing care for a 58 year old man who had been admitted to hospital with a sharp chest pain. On further diagnosis it was found that the man had a blockage in the heart and required an immediate angioplasty. The assignment focuses on the pathophysiology of heart blockage where a delay or interruption in the passage of electric signals occurs from the top to the bottom of the heart. The sinoauricuclar node (SA node) is responsible for sending the electric signals across the heart. The SA node cans often dysfunction due to age related and neurological disorders. In the current situation the patient was admitted to the hospital with a sharp chest pain (or angina). There are several risk factors to heart attack which should be accessed in the patient accordingly. A prior assessment helps in the administration of the right treatment and medication patterns. Some of the common factors which normally trigger heart disorder in a patient are prior incidents of heart failure, abnormalities within the heart valve, congenital heart diseases ageing and exposure to harmful substances. The progression through the treatment is done based upon the stage of the heart attack. For understanding the developm ental stages we need to understand the pathophysiology of the condition. The heart block could be divided into first, second and third degree heart block. The first degree heart attack happens when the electrical impulses are slowed down across the conduction system. In second degree heart attack an electrical impulse fails to reach the ventricle entirely due to an extended delay. As mentioned by Keyko (2014), very often such delays are caused due to psychologic stress or otherwise. The progression through this condition requires medical intervention and often may be more serious than expected. It is at the second stage of heart attack that the installation of pacemakers is suggested to normalise the process of impulse transmission of the heart (Freeney Fellenz, 2013). Analysis of the situation In the current case study John is a 58 year old man who had been admitted to the hospital with second degree heart attack. On further diagnosis it was found out that the man had a cardiac history and already had a cardiac attack in the past. Mr. John was asked to undergo further test after giving him the preliminary medications and therapy. From the test it was confirmed that Mr. John had a blockage in few of the veins supplying blood to the heart. On further investigations it was found that Mr. John had other co-morbidities such as hypertension and elevated levels of blood cholesterol. Hence, reflecting upon the present condition of the patient it was decided that further detailed follow up will be conducted for the patient. Mr. John was also suggested an angioplasty depending upon his current condition. However, lack of knowledge and fear of the process developed further anxiety within the patient. Therefore, as a nurse looking after the patient I had to ensure that the patient feels less perplexed or stressed out. As commented by Dewar Nolan (2013), using the therapeutic communication skills could be a useful method over here. In this respect, the nursing professional needs to ensure care services provided over here are person-centered (Cole, Wellard Mummery, 2014). This help in taking care of the advocacy issues by providing sufficient importance to the wishes of the client during dissemination of the care services. In this respect, following a transformation leadership will help the nursing professional catering to the health requirements of Mr John. Thus, using this nurse can develop a bigger picture regarding the future which can positively motivate the patient for undergoing though the therapy. Discussion of the nursing practices The leadership role adopted by me over here was a transformational leadership style. It helped me in understanding the situation of the patient by taking into consideration the requirements of the patients. The transformational leadership approach helps in replacing the old assumptions through intellectual stimulations (Hutchinson Jackson, 2013). As commented by Weng, Huang, Chen Chang (2015), undertaking of the transformational approaches helps in integrating better care approaches within the health care system. The transformational leadership could help me in bringing about positive changes within the daily care routine of the patient (Burman, Robinson Hart, 2013). It can help the nurse educate the patient regarding the importance of healthy diet and active lifestyle in reducing the chances of the recurrence of heart disease. As mentioned by Ross, Fitzpatrick, Click, Krouse Clavelle (2014), practising the transformational leadership can allow the nurse adopt a more holistic app roach for the dissemination of the care services. The communication styles which could be adopted over here is therapeutic communication approaches. It follows a more patient centered approach by taking into consideration the emotional aspects of the patient for the delivery of the care and support services. Nursing leadership used to engage in caring relationship with client There are a number of barriers and facilitators of the nursing practices which have been discussed over here. The barriers are often faced with regards to dissemination of the support and care services in line with the ethics and the advocacy issues (Wong Laschinger, 2013). The current health condition of Mr. John demands that he be undergone angioplasty to remove the condition of blockage in his heart. However, fear and anxiety regarding the can delay the decision of the patient in the favour of the therapy (Pelletier Stichler, 2014). As argued by Lievens Vlerick (2014), under no circumstances the nursing staffs can force the patient to agree to a particular treatment method. There are additional amount of barriers provided by some of the nursing advocacies, as per which the nurses need to follow the safe practise guidelines as stated in the American nurses associations (ANA) foundational documents. Some of the advocacy skills could be practised over here such as empowering the p atient. Thus, empowerment of the patient will help in avoiding any legal breaches within the health care setup (Dempsey, Reilly Buhlman, 2014). Additionally, use of teaching principles for can help in the development of social awareness regarding the disease (Huber, 2017). Therefore, avoiding the risk factors can reduce the chances of contraction of the disease. I think practising as nurse catering to the healthcare requirements of a cardiac patient I need to develop a caring approach towards my patient. I can do this by following a therapeutic communication approach with John which will help me in understanding the anxiety patterns of the patient.Therefore, designing of the care services based upon the emotional prospects of the patient can help me develop an affirmative relationship with the patient. Thus, adopting an effective leadership approach can help in developing a bond of trust between the nurse and the patient (Hibbard Greene, 2013). Additionally, person centered approach and accountability are two other attributes of a perfect leadership approach. Conclusion The relational nursing helps in taking care of all these factors for the designing and delivery of an effective nursing care. Relational practice is a reflexive and respectful approach for inquiry into patients life experiences and healthcare needs. Some of the important aspects which had been taken into account over here is behavioural communication. Therefore, undertaking an effective communication approaches with the patients can help in understanding their grievances and personalization of the nursing care. References Burman, M. E., Robinson, B., Hart, A. M. (2013). Linking evidence-based nursing practice and patient-centered care through patient preferences.Nursing administration quarterly,37(3), 231-241. Cole, C., Wellard, S., Mummery, J. (2014). Problematising autonomy and advocacy in nursing.Nursing ethics,21(5), 576-582. Dempsey, C., Reilly, B., Buhlman, N. (2014). Improving the patient experience: real-world strategies for engaging nurses.Journal of Nursing Administration,44(3), 142-151. Dewar, B., Nolan, M. (2013). Caring about caring: developing a model to implement compassionate relationship centred care in an older people care setting.International Journal of Nursing Studies,50(9), 1247-1258. Freeney, Y., Fellenz, M. R. (2013). Work engagement, job design and the role of the social context at work: Exploring antecedents from a relational perspective.Human Relations,66(11), 1427-1445. Hibbard, J. H., Greene, J. (2013). What the evidence shows about patient activation: better health outcomes and care experiences; fewer data on costs.Health affairs,32(2), 207-214. Huber, D. (2017).Leadership and Nursing Care Management-E-Book. NewJersey: Elsevier Health Sciences, 314-424. Hutchinson, M., Jackson, D. (2013). Transformational leadership in nursing: towards a more critical interpretation.Nursing inquiry,20(1), 11-22. Keyko, K. (2014). Work engagement in nursing practice: A relational ethics perspective.Nursing ethics,21(8), 879-889. Lievens, I., Vlerick, P. (2014). Transformational leadership and safety performance among nurses: the mediating role of knowledge?related job characteristics.Journal of Advanced Nursing,70(3), 651-661. Pelletier, L. R., Stichler, J. F. (2014). Patient-centered care and engagement: nurse leaders imperative for health reform.Journal of Nursing Administration,44(9), 473-480. Ross, E. J., Fitzpatrick, J. J., Click, E. R., Krouse, H. J., Clavelle, J. T. (2014). Transformational leadership practices of nurse leaders in professional nursing associations.Journal of Nursing Administration,44(4), 201-206. Weng, R. H., Huang, C. Y., Chen, L. M., Chang, L. Y. (2015). Exploring the impact of transformational leadership on nurse innovation behaviour: A cross?sectional study.Journal of nursing management,23(4), 427-439. Wong, C. A., Laschinger, H. K. (2013). Authentic leadership, performance, and job satisfaction: the mediating role of empowerment.Journal of advanced nursing,69(4), 947-959.

Sunday, December 1, 2019

The Importance of the arts in schools Essay Example For Students

The Importance of the arts in schools Essay The Importance of the arts in schools ay: Edwin rexes The arts in my opinion are one of the greatest things most American schools can offer _ Some people believe that the arts arent needed in schools because supposedly they re useless. But guess what, Im here to prove those people wrong. Personally could tell you plenty Of reasons the arts are extremely helpful for students all over America. Now that I think about it why dont I tell you! You know What Will and by the time Im done With this essay youll be completely convinced that the arts are significant and completely necessary. The first reason he arts are beneficial would have to be that the arts encourage kids to build self-confidence. I mean if you havent noticed kids these days care more about what others think of them than what they think of themselves. This happens a lot because many of these kids or students lack self-confidence. We will write a custom essay on The Importance of the arts in schools specifically for you for only $16.38 $13.9/page Order now But when some students decide to enroll in lets say a theatre class and they discover that having fun and exploring new ways of art can help them forget their insecurities, People may think that a student gaining self-confidence means nothing and there wrong because that means a lot, Besides that the fact that a simple theatre class can hang how a student sees themselves and make them feel confident that my friend is truly beautiful. The second reason why the arts are useful for schools is that the arts help students improve their learning success. In fact a University in California did a study using 25,000 middle and high school students and they found that the students participating in the arts did better on Standardized tests than those who werent. Besides that the arts help with learning because the teachers who teach the arts always make sure to motivate their students and that actually really helps. Also the arts help teach more reading and language kills, thinking skills, and even social skills. Most importantly the arts contain positive school environment because everyone in the arts are in forced to respect each other. Meaning that students can feel comfortable going to school without troubles but With peace! The final reason Why the arts are beneficial is that the arts help students express themselves. Many students find it hard to express themselves. But with the arts expressing yourself can be as easy as reciting the A, B, CSS. The more students that choose to express themselves through the arts. The easier it becomes to try new things. I mean what better than the arts to express yourself! You can sing your feelings, write about them or act about them so many possibilities! That was my third and final reason on how the arts are beneficial. Now those are all three reasons on how the arts are beneficial and helpful to schools. My point is that the arts are amazing and that they can help students in so many ways, I hope that now you are convinced that the arts are one tooth most marvelous things we have in American schools.

Tuesday, November 26, 2019

Specal Ed Observation Essays - Segregation, Disability, Free Essays

Specal Ed Observation Essays - Segregation, Disability, Free Essays Specal Ed Observation Special Education Visitation For my visitation I went to the public high school in my hometown of Vineland, NJ. Due to time constraints I was not able to visit the school on a weekday when classes were in session. I did however get to witness another part of the special education/inclusion program called the Rooster Buddies. I did, however, get some information on the special education program from an administrator via phone and fax. The special education program at Vineland High School (VHS) is only seven years old. VHS is on a seven-period day, and the Severely Handicapped (SH), Special Day Class (SDC), and Resource Special Program (RSP) teachers are only assigned students two or three periods. The majority of students are only enrolled in a Special Education class one or two periods, depending upon their individual need. The breakdown of each individual section of the special education program at VHS looks like this: SH 10 Students 1 Teacher 1 Aide SDC 30 Students 2 Teachers 2 Aides RSP 50 Students 2 Teachers 1 Aide The administrator that I spoke to wrote in a fax the Special Education classes are transitioning into study skills classes so the teacher can provide additional help and support for the student to succeed in the regular class environment. During the four or five periods, when the teachers and instructional aides do not have students assigned to them, they are providing support for their students in the regular education classroom. The level of support is directly related to two factors: 1) What the student needs to be successful. 2) What the teacher needs to help the student succeed. So the support provided by the teacher may be provided daily in the regular education classroom, in the form of helping the student take notes, monitoring behavior, doing a lab activity, etc. The support may also take the form of weekly program checks with the regular education teacher, modifying and/or adopting curriculum, or teachers meeting informally to talk. As I mentioned before, I didn't get to actually sit in on a class but the weekend that I was home the Rooster Buddies were holding a fund-raiser. At the annual City Series basketball game between my alma-mater Sacred Heart and VHS the Rooster Buddies were selling an assortment of baked goods. The Rooster Buddies is a student club that was started with the intent of helping students with severe disabilities make the adjustment from a self contained classroom in a county special education school to the relatively unstructured experience of a large high school. VHS has over 4,000 students. There are more than 75 non-handicapped students in the club and they work with over 30 students who have disabilities ranging from severe physical handicaps to students with learning disabilities. At the game there were about 15 students without obvious handicaps and 4 students with visible physical handicaps. Since I was not with the administrator at the game I was unable to determine just how many of the seemingly normal students were non-handicapped. From what I saw, the students seemed to work well with each other and actually they were pretty efficient. At halftime they were really swamped by fans and they worked well. The physically handicapped students weren't just ornaments. They actively participated, as much as they could. One of the students, Alex I'll call him, was apparently paralyzed from the waist down. He had full use of his upper body and was one of two kids taking money. Another student in a wheelchair, who appeared to be afflicted with a more serious handicap (perhaps a form of cerebral palsy) was using the tray on his chair as a table displaying various cookies. The purpose of the bake sale was to raise money for a trip to a local amusement park. I thought that this was a good way to entice non-handicapped students to participate in the program. Another thing that I noticed that I found encouraging was the fact that the students with handicaps were into the game, as fans. Up until about two minutes before halftime and then again two minutes into the third quarter the physically handicapped students found their way out into the gym and watched the game from right near the student section. They were cheering just

Saturday, November 23, 2019

Overview of Federal Elections in Canada

Overview of Federal Elections in Canada Canada is a federal parliamentary democracy within a constitutional monarchy. While the monarch (the head of state) is determined by heredity, Canadians elect members of parliament, and the leader of the party that gets the most seats in parliament becomes prime minister. The prime minister serves as the head of executive power and, therefore, the head of the government. All adult citizens of Canada are eligible to vote but must show positive identification at their polling place.   Elections Canada Elections Canada is a nonpartisan agency that is responsible for the conduct of federal elections, by-elections, and referendums. Elections Canada is headed by the chief electoral officer of Canada, who  is appointed by a resolution of the House of Commons. When Are Federal Elections Held in Canada? Canadian federal elections are usually held every four years. There is fixed-date legislation on the books that sets a fixed date for federal elections to be held every four years on the first Thursday of October. Exceptions can be made, however, especially if the government loses the confidence of the House of Commons. Citizens have several ways to vote. These include: Vote at the polls on election dayVote at a local advance pollVote at the local Elections Canada officeVote by mail Ridings and Members of Parliament The census determines Canadas electoral districts or ridings. For the 2015 Canadian federal election, the number of ridings increased from 308 to 338. Voters in each riding elect one member of parliament (MP) to send to the House of Commons. The Senate in Canada is not an elected body. Federal Political Parties Canada maintains a registry of political parties. While 24 parties fielded candidates and received votes in the 2015 election, the Canadian elections website listed 16 registered parties in 2017. Each party can nominate one candidate for each riding. Often, representatives of only a handful of federal political parties win seats in the House of Commons. For example, in the 2015 election, only the Conservative Party, the New Democratic Party, the Liberal Party, the Bloc Quà ©bà ©cois, and the Green Party saw candidates elected to the House of Commons. Forming the Government The party that wins the most ridings in a general federal election is asked by the governor-general to form the government. The leader of that party becomes the Prime Minister of Canada. If the party wins more than half the ridings- thats 170 seats in the 2015 election- then it will have a majority government, which makes it much easier to get legislation passed in the House of Commons. If the winning party wins 169 seats or fewer, it will form a minority government. In order to get legislation through the House, a minority government usually has to adjust policies to get enough votes from MPs of other parties. A minority government must constantly work to maintain the confidence of the House of Commons in order to stay in power. The Official Opposition The political party that wins the second-highest number of seats in the House of Commons becomes the Official Opposition.

Thursday, November 21, 2019

Marketing strategies of the Sage Gateshead Case Study

Marketing strategies of the Sage Gateshead - Case Study Example The intention of this study is Sage Gateshead as a famous centre for musical performance, education and conference situated in Gateshead on the south bank of River Tyne, which is found in the North-East of England. It began operations in 2004 although it was launched sometimes back in 1950s. The location of Sage is part of the Gateshead Quays development which encompass the BALTIC basis for modern Art and the Millennium bridge of Gateshead. The Sage Gateshead region entails a â€Å"curvy glass and stainless steel† construction modeled by Foster and associates, Buro Happold who participated as structural engineer, Arup as an acoustic and Mott Macdonald – building services, with observations from Gateshead Quayside and Newcastle, Tyne Bridge and the millennium bridge at Gateshead. The entire planning and development process cost more than 70 million pounds, money that was contributed mainly using the National Lottery grants. The main outworker was Laing O’Rourke. S age Gateshead centre has a variety of patrons, mainly the Sage Group Plc who raised a big lot of money to have the construction in their name. They have also been playing vital role in supporting generous activities of the Sage Gateshead since its outset. The research analyzes the strengths, weaknesses, opportunities and threats (SWOT analysis). The paper also answers vital questions concerning Sage Gateshead that helps to bring out a clear image of Sage Gateshead. ... It examines its history, facts and figures about Sage Gateshead, its marketing strategy and how it outshines its strongest competitors in the region. The paper also looks at its SWOT Analysis where it examines the strongholds of the company and its weak points and threats (Furnivall, 1999). Brief History of Sage Gateshead The Sage Gatehead’s Concourse is mostly compared to a large railway station or airport fatal and the hustling and bustling crowds and absolute scale of the space under the high-ceilinged roof surely induced that idea. However, the comparison continues since to get into The Sage Gateshead is to link together with other travelers on a voyage of musical exploration that started several years ago and has several achievable destinations (Foster and Sargent, 2007). The initial departure point was the identification for opportunities for the North East people to participate in live music whether as contestants, listeners or student were extremely restricted by inade quacy of facilities of the type that were present in almost every other provinces of England. This means that North Eastern region was lugging behind in terms of entertainment and learning about musical concepts. In early 1990s, through motivation from Northern Arts and artistes, the now famous pop group of Northern Sinfonia started functioning on plans for a new performance hall (Menon, et al., 1999). They were soon joined by the folk development group, the Folk works which hastily became obvious to all who believed that what was required was â€Å"more than just a performance hall† (Mcgregor, 2008). During the same time, it was noted that the region had several young individuals interested in

Tuesday, November 19, 2019

Women, Religion and Politics Essay Example | Topics and Well Written Essays - 1250 words

Women, Religion and Politics - Essay Example But the religious doctrines often hinder the women from actively participating in politics. A notable example is the women in Arab countries who particularly remain under-represented in parliaments. When the percentage of women constitutes 16.3% across all the parliaments, it is very low in Arab countries. In Iraq women population constitutes 50% while their representation in parliament is only 31%.It may be because of the strict influence of religion on women folk. But there is a remarkable change in Africa and in Latin America where there has been an increase of more than 5 points during the past 10 years. In these countries religious rules are more liberal that enable women to participate actively in politics. The reservations allotted to women in all the parliaments are controversial even now. This is made clear by Gila Stopler when the author states: â€Å"Though modern liberal theory is commonly understood as guaranteeing similar rights to both men and women, I will argue that there exists a tremendous gap between this understanding of liberal theory and the reality of both liberal theory and liberal practice in relation to discrimination against women. A similar gap exists between the liberal attitude toward sex discrimination and the liberal attitude toward racial, ethnic, and religious discrimination.† ... In USA, the Republicans could keep clear view about women, religion and politics. Their female candidate Hillary Clinton launches a contemptuous attack against the current insurance industry in USA .She accuses that the covetous reforms deliberately lying in all reform plans are based on defending their profits. She may be the first lady who publicly attacked any Americans or American industries. In USA we can't find a clear cut margin between US women's religion and politics even though the female candidates of Republican party including Hillary were the followers of Roman Catholic Religion. Structured religion in the world always has been and remains the enemy of women's rights .Roman catholic churches fought with tooth and nail against the developments of woman .Today the most dreadful enemy of women - socially, politically, and economically - is the religious constraints. Even the sexuality of women is under religious scrutiny. Religion overpowered the equal right debate. The Bible establishes women's inferior status, her unseemliness, and the god practiced a master/servant relationship. Even the Bible itself produces the evidence for gender discrimination. Ferrara and Wilson make it clear when they state: "Jesus Christ took the flesh of human nature and made it wholly his own. In the unity of the Church, a Gentile is as much an image of the Jewish Christ as a Jew; a slave is as much the image of the freeborn Christ as a citizen; a woman is as much the image of the male Christ as a man. It is arbitrary to slice up the unities in one way and not in the other. It is a b izarre fixation on gender that requires male body parts to represent Christ. In fact, it is a denial of Jesus' incarnation and resurrection alike to say that women cannot stand in persona

Sunday, November 17, 2019

Left For Dead Essay Example for Free

Left For Dead Essay It was a horrific experience that I would never want to go through again. At first it was just a normal night, a little rough but nothing too major. We were just off the coast of Leyte and Guam when we were hit by two missiles. At first I was just lying in bed and thought it was a problem with the engines until the abandon ship order was given. The abandon ship order is the worst nightmare for any seamen. There was nothing I could do except follow procedures, I woke all the other men that hadn’t been woken up yet and we rushed to the deck, grabbed a life jacket and waited until the ship was close enough to the water so that when we jumped we would not die on impact. Hitting water from high enough up is like hitting concrete. We dove into the water and swam as fast as we can could away from the sinking ship so that we didn’t get pulled under from the under tow. Once we were a safe distance away we hung onto the raft like our life depended on it. We had been told that a distress signal had been sent out and that it would only be a couple of hours before help arrived. Several hours later there was still no help and the first sign of sharks was when one of the singles was attacked and taken down within a matter of seconds. I tried not to think about the dangers lurking around but with so much time you could not help but run it through your mind. The hardest part was deciding whether to let the injured go or to keep them and risk the fact that they were attracting the sharks. After two days there was still no sign of help and many of us were beginning to get delusional. Men were swimming off because they thought they saw an island or hula girls. Others dehydrated themselves by drink the cold water at their feet because they thought it was fresh. On the third and fifth days there were only about 30 men left and some were wielding weapons and getting restless. Luckily we were able to convince them to let them go and continue to work together and live for as long as possible. Finally on the fifth day there was a sign of hope. There was a plane fly over at about 3000 ft. We began to wave wildly and light flares to get its attention, it flashed its lights at us and that was when we knew we would be saved. It sent out to the other ships and planes with our coordinates and rescue information. The biggest surprise to me was that it landed in the ocean. He managed to land safely and we started to pile into the plane and on the wings. The next sign was a ship, a little black dot on the horizon. That was when I had full hope that we would be rescued and could go home. The trauma that I have faced over the last several years is almost unbearable and has changed my life. Just recently my family and I took a trip to Maui and we were supposed to go on the submarine but I could not get it out of my mind that I was on the ship all over again and I was going to drown. Even the sound of running water gives me nightmares, making me feel like I’m swimming for my life in the water all over again. Immediately when I returned home I was put in psychology classes to try to get rid of my trauma or lower the affect. These classes have not made any difference and I have recently become an alcoholic to numb the pain. It puts me in a state of mind that helps me forget about what I went through. I know it is not a sane way to deal with it but my traumas have come to a point where I cannot handle them anymore. The Price Chapter 11 talks about the fight-or-flight response and relates it to a squirrel and a dog and a cat and a dog. Also, the traumas and what they were called at different time periods and the symptoms of post-traumatic stress. They also talk about what six people did when the arrived home and how they handled the disaster. The rest of the chapter is about the reunions that the survivors had and how they handled them.

Thursday, November 14, 2019

Jamaican Culture Essay -- Jamaica Culture Rastafarianism Essays

Jamaican culture is more than just Rastafarianism and Reggae music. The Jamaican culture encompasses every aspect of life from beliefs, superstitions, and practices to art, education, and tourism. However, the most important aspect of the culture is the African roots that still exist today. Religion and music became essential parts of the slave culture for communication purposes and barrier breakers. Culture is 'the property of the individual and it's a property of societies' (Alleyne 9). Jamaica has a very diverse culture with original natives coming into contact with the Spanish and English. Jamaican culture can be split into the primitive era and the modern era. The primitive characteristics are all the effects of the African slave trade. There are several different cultural backgrounds connected to the people of Jamaica. It is one of the truly multiculturalism countries in the world. The native Arwark's were the only group never to root their culture into Jamaica due to their extermination. There are signs of British influence from the official language of English to many of their traditional European customs. Many of the locals speak a dialect of English with African, Spanish, and French elements. 95% of the populations of Jamaica are from African or partly African descent (Verrill 130). The slaves had great trust in folktales and proverbs that have been past down from generation to generation. Jamaica is renowned for being one of the most religious islands in the world with ten churches for every square mile (Jamaicans). Many holidays are celebrated together with either festivals or large family meals. During Christmas the Jamaicans celebrate much like cities in the US with the lighting of a tree in Kingston followed by fireworks and carols (Jamaicans). The major religions practiced are Christianity, Judaism, Islam, and Rastafarianism. Rastafarianism is the largest growing religion on the island partly due to Bob Marley?s influence. Bob Marley?s national influence of peace was reward with receiving the Order of Merit which is the third highest honor in Jamaica (Wittmann). With so many Rastafarian?s on the island it can not go with out noting how they have created their own identity. They believe in returning to their homeland of Africa where their historical roots lie. Because they do not believe in an afterlif... ...e Jamaican culture. The anthem is very religious with the first line talking about their Father blessing the land. Other parts reveal the love Jamaicans have for the natural landscape that provides the necessities for sustaining life. The anthem also encourages wisdom, strength, vision, and knowledge as major components towards success and progression (Jamaicans). The government has begun implementing policies in order to make positive changes to maintain Jamaica?s identity. The first advocate for national cultural change was Norman Manley in 1938 (Nettleford xxiii). He helped established the Commonwealth of the Caribbean that calls for the progression of cultural action. The island has begun preserving historical sites and monuments that symbolize Jamaicans changing culture. There is an attempt to encourage writing as well as the advancement of sciences and technology. Researches of history, sociology, and culture have become revolutionary ideas in an attempt to preserve the Jamaican identity. The most important issue for Jamaicans is establishing themselves as a respectable nation that contains more than just hotels and tourist attractions. (Nettleford 54-60).

Tuesday, November 12, 2019

Nurse Shortage Approaches Essay

When nurses are forced to work with high nurse to patient ratios, patients can develop a variety of infections, get injured, and can lead to death. Often at times patients are discharged home too soon without adequate education about how to manage their illness or injury (Raquel & Sean, 2011). Because of patients being discharged to soon, this causes them to return back to the hospital often sicker than they were before. Increase in rate of admissions, transfers, and discharges on hospital unit’s raises nurses’ workload. When nurses have fewer patients, they are able to provide high quality care (Raquel & Sean, 2011). A quantitative research was done based on knowledge of unit’s attribute and shift by shift nurse staffing levels. The researchers inspected 43 units of medical and surgical patient’s mortality in an infamous magnet hospital here in United States. The units and shifts staffing data from 2003 to 2006 were obtained and consolidated with patient data resulting in 3.2 million unit shifts for 197961 patients. The outcome of two staffing variables were scrutinize using a shift unit level: understaffing actual registered nurses staffing eight hours or more below target staffing levels generated by a patient classification system and high turnover which means unit admissions, transfers and discharges exceeds mean day shift by one standard deviation. Patient survival rate was analyzed using Cox proportional hazard regression models with adjustment for clients, unit and shifts risk covariates was practiced. The risk adjust mortality was evaluated to staffing and turnover within the first 5 to 30 days after admission and during previous shifts. The result was dangerous ratios (Raquel & Sean, 2011). The result shows that each shift and unit that where understaffed by 4 to 7% and also has high turnover the risk of patient’s death increases by 2 to 5%. The authors also pointed out that low acuity patient on units that are understaffed, the risk of death is 4 to 12% and with high turnover the risk of death is 7 to 15% (Raquel & Sean, 2011). The strength of the study is that the researcher was able to analyzed  patients in the units, staffing, shifts levels and turnover. The authors pointed out that the limitation in the study is that the patient sample was not identical; some confounding of staffing decision with patient clinical conditions and differentials in staffing could have influence the study. The authors elaborated that the findings in this study is consistent with previous association between registered nurse coverage and lower hospital mortality rate, (Raquel & Sean, 2011). Contrast and Compare Nursing Leaders Sigma Theta Tau International (STTI) and 40 other healthcare groups of organizations and leaders are helping to find solutions on the war of nurse shortage. The affiliation designed a website, made advertising movements and secured media footage (Sigma Theta Tau International). These measures were being done as a way to entice young people to enter the nursing profession. The advertisement measures also helped to spread the word to the public of the drastic need for nurses. STTI has risen over $1 million dollars to help towards the campaign of nurse shortage. The campaign continues to receive new coverage nationwide to raise awareness of the nurse shortage (Sigma Theta Tau International). Johnson & Johnson and The Honor Society of Nursing worked together and contribute $20 million a year towards campaign to scale down on nurse shortage. The goal of Johnson & Johnson and The Honor Society campaign is to attract people to work in hospitals and extended care facilities (Sigma Theta Tau International). August 1, 2002 the former president Bush, signed Nurse Reinvestment Act. The Nurse Reinvestment Act is intended to alleviate the nursing shortage by offering incentives with tuition reimbursements. The Nurse Reinvestment Act details five main functions: Scholarship for future nursing students with loan reimbursement programs. Public business announcement to entice people to enroll in nursing programs (ANA 2015). Career advancements programs for workers that would like to further their profession. Awarding grants to administrators for magnet programs. More focus on gerontology programs by offering grants for long-term care training. Fast track staffing reimbursement programs for those who decide to teach nursing curriculum (ANA 2015). Contrast and Compare Nursing Managers Mangers can help decrease nurse shortage by increasing the staff morale on the units. New nurses often feel intimidated; some are giving tough assignments that they may need help with. As a manger overlooking is essential to make sure the work load is evenly distributed (ANA 2014). Management by Walking around (MBWA) is a manger that is always on the move making their rounds. When making rounds focus on what the staff is doing, offer help if needed, interact with the family members and the staff. This type of manger is in long-term care facilities. By making rounds you can ensure that all staff is being treated fairly, you are able to see what works and does not work (ANA 2014). My Personal and Professional Leadership Style As a nursing leader I prefer Transformational Leadership style. With transformational leadership the focus is on motivating and constructing relationships among the staff, so that the same mission and vision can be obtained. Transformational are good communicators, they use their charm to get people to see the perspective on situations. Praise and encouragement is often used by transformational leaders, I am also a great problem solver both at work and at home. As a nurse manager my approach would be to continue community with the staff and encourage the staff through humanizing nursing theory. A good manager will treat their employees with a holistic approach. It is not every day that the workers are working up to 100%; they could be having a personal problem. Continue to be assertive when needed, confront and deal with conflicts as they arise. When you treat your employees with respect, dignity, and allow autonomy they will be willing to work hard at their jobs. Summary Hospitals used both per diem nurses and traveling nurses who sign short-term contracts to fill individual shifts and accommodate short-term staffing needs arising from staff vacations or medical leaves. Some hospitals used internal staffing agencies or float pools. The downsides to these strategies include high cost and decreased quality of care. Hospitals looking for more long term strategies are investing more in nurse education, lower nurse to patient ratios or limiting volume of patients so not to overload available staff. Hospitals are also partnering with nursing schools  in an effort to grow population of new nurses and possibly secure contracts with students who attend clinical at their facilities. Nursing shortage can lead to increase patient harm and decrease in access to quality care. The nursing shortage is not a quick fix, but acknowledgment of the problem is a beginning to a solution. It is imperative that health care facilities staff their units properly so that the patients will receive quality care that they deserve. Understaffed and high turnover shifts increase the risk of death. References American Nurses Association (ANA 2014). Nursing leadership, management and leadership style. Retrieved on April 22, 2015 from. http://www.aanac.org/docs/white-papers/2013-nursing-leadership—management-leadership-styles.pdf?sfvrsn=4 American Nurses Association (ANA 2015). Nurse reinvestment act background. Retrieved on April 22, 2015 from. http://www.nursingworld.org/NurseReinvestmentAct.aspx Raquel, M., & Sean, C. (2011). Staffing with nurse understaffing and high patient churn linked to heightened inpatient mortality risk in a single site study. Evidence based nursing, Vol. 14, p122-123. Retrieved on April 22, 2015 from. http://dx.doi.org/10.1136/ebn.2011.100052 Sigma Theta Tau International (1199-2015). Honor Society of Nursing. Facts on the nursing shortage in North America. Retrieved on April 22, 2015, from. http://www.nursingsociety.org/Pages/default.aspx

Saturday, November 9, 2019

Amy Tan Fish Cheeks Essay

Amy Tan and Maya Angelou come from extremely different cultures, and trying to feel accepted in American Culture. Both authors discuss a feeling of being an outcast and how their cultural differences set them apart. However, Amy Tan effectively uses narration and description to depict her sense of isolation from the dominant American culture. Angelou’s story is set in the South during the 1930’s when racism was prominent in society and an acceptable practice. Angelou’s writing mostly describes the reaction of the audience as they listen to the boxing match. She does not describe in detail on how this fight affects her or what it means to those around her. Her writing gives the reader a sense of excitement and nervousness, but it does not depict her sense of isolation from the dominant culture. Tan’s story takes place in California during the 1960’s. She feels embarrassed about her Chinese culture when she is faced with having a boy she likes and his family over for Christmas dinner. Tan describes in vivid detail her differences and embarrassment that she feels about being different from the Anglo culture. Tan more effectively describes her own isolation from social norms than Angelou. She describes her feeling and reactions to everything leading up to, during and after the Christmas dinner. Tan’s descriptive detail of her feelings throughout the evening effectively portrays her feelings of isolation and being different from the dominant American culture. The reader feels her humiliation and despair. This is evident when she describes the foods she loves in disgust and how she worries about her family’s manners at the dinner table. Angelou describes the emotions of the people around her and does not focus on her own feelings. Her focus is on the crowd’s emotions during the fight and their celebration following the win. The reader does not feel the same sense of isolation that Tan portrays. Angelo’s story describes the thoughts and feelings of her community during a boxing match. However, she does not focus on her own sense of isolation from the dominant American culture. Tan’s story describes her embarrassment and  fear of humiliation because she is different from her peer. She desperately wants to fit into the dominant American culture and is embarrassed by everything her culture and family represents during the Christmas

Thursday, November 7, 2019

The Terminator essays

The Terminator essays For the purposes of this essay I have chosen The Terminator, a science fiction B-movie feature from 1984. Although I intend mainly to study this purely as a single film, I do intend to study Terminator 2 in addition, thus making the essay a study of the series. In addition, I will be contrasting the theory written surrounding these films in relation to other contemporary postmodern theory, and as a result will be mentioning several other films by way of a comparison or contrast. The Terminator seems quite remarkable to me, for a number of reasons. Firstly, it is one of many action films I watched in my early teens; a considerable number of which, like this film, starred the Austrian body-builder turned actor, Arnold Schwarzenegger. What is so different about The Terminator though, is that unlike most of these films, this movie has enough depth and substance that, not only does it still bear watching now that I am older, but it also has an archive of academic theory written about it. The Terminator tells of a cyborg, a human shaped machine coated in flesh, that is sent back in time, from an apocalyptic future in which machines have got smart and acted on their own to destroy the human race. The cyborgs mission is to assassinate the mother of the humans great leader, the man who taught the survivors to fight back against the machines. The woman, a young waitress named Sarah Connor, is protected only by a lone warrior - Kyle Reese - sent back to protect her by her future son, John. Reese is in love with Sarah, a love formulated from a photograph he has of her. A sexual relation with her causes pregnancy that will result in Johns birth, before the pair manage to destroy the terminator, although not before Reese is himself victim to the wrath of the machine. John Connor has then in effect knowingly sent his own father back in time to his death so that he may himself be born. It is worth noting, that t...

Tuesday, November 5, 2019

Expressing an Opinion in German

Expressing an Opinion in German If youve got an opinion, the German language has a ton of ways to express it. Not all are as straight forward as Ich stimme zu  (I agree). Some are phrases and idioms you need to memorize to carry on a natural-sounding conversation.   Here are some common ways to your opinion in German.   Expressing Agreement and Disagreement Das ist zweifelhaft.  Ã¢â‚¬â€œ   That is doubtful.Das stimmt (nicht).  Ã¢â‚¬â€œ   Thats (not) right.Da haben Sie (Un)Recht. –   You are (not) right.Das finde ich auch. –   I think so, too.Sie haben (nicht) recht. –   You are (not) right.Da bin ich ganz Ihrer(anderer) Meinung. –   I completely (dis)agree with you.Ich teile Ihre Meinung. –  I share your opinion.Natà ¼rlich/Selbstverstndlich (nicht)!  Ã¢â‚¬â€œ Of course (not)!Darà ¼ber sind wir uns einig.  Ã¢â‚¬â€œÃ‚  Were in agreement with that.Genau/Eben. – Exactly.Da stimme ich mit Ihnen à ¼berein. – I completely agree with you.Da muss ich widersprechen.  I have to disagree with that.Ganz und gar nicht.  Not at all/Absolutely not.  Keinesfalls. – No way.Auf keinem Fall. – Absolutely not.Wir sind damit einverstanden. - We agree on that.Ich bin fà ¼r/gegen ... – I am for/against ...Ich bin pro/contra ... – I am for/against ...D a liegen Sie và ¶llig falsch. – Youre completely wrong with that.So ein Quatsch/Was fà ¼r ein Blà ¶dsinn! – What nonsense/rubbish! Expressing Indifference Das ist mir egal.  Ã¢â‚¬â€œ Its all the same to me/I dont care.Es ist mir và ¶llig gleichgà ¼ltig. – I dont care at all.Das macht mir nichts aus. – It doesnt matter to me.Macht nichts. – Doesnt matter.Das ist mir wurscht. – I couldnt care less.Ich habe nichts dagegen. – I have nothing against it.Meinetwegen †¦ – As far as Im concerned ...Von mir aus †¦ - As far as Im concerned ...   Asking for Somebodys Opinion Was halten Sie von †¦? – What do you think of ...?Was denken Sie à ¼ber ....? – What do you think about ...?Wie ist Ihre Meinung à ¼ber ...?  Ã¢â‚¬â€œ What is your opinion on ...?Wie ist Ihre Ansicht à ¼ber ...? – What is your view on ...?Wie finden Sie ...? – What do you think of ...?Sind Sie der Meinung, dass ...? – Are you of the opinion of/that ...?Sind Sie der Ansicht, dass ...? – Are you of the view that ...?

Sunday, November 3, 2019

Graphic design( 100 years of art) Essay Example | Topics and Well Written Essays - 3000 words

Graphic design( 100 years of art) - Essay Example This makes adjustments in art media and necessary design component in the embracing of modernity. In the world of art and media, modernity appears as a definition of evolving the nature of demand for items of art design and media. People are changing in many perspectives in line with the changes that occur in the environment (Murphie and Potts, 2003, p. 23). Either, the methods of production performance and utilization of art services is tremendously improving. The change experienced in these aspects leaves the fields of art a chance to evolve to suit the other changes that take place in these areas. It is in the deep roots of these changes that the term modernism is coined. In this, it represents the ever-changing trends in the society as the society moves along the time span. In the context of this modernism, people will tend to consume things that are in line with their concept of modernism (Murphie and Potts, 2003, p. 23). Therefore, in these arts, media and designs with a perception of not being modern are left without a market of consumption. The term Modernism traces back to the period of the 1850s. During this time, it formed the ground for acceptable to a particular period. As discussed above the condition is highly considerably dynamic. What was considered modern in a particular period will not be after some time. This is because the evolving and changing nature of innovations and technological which creates demand for the improvised forms of art (Murphie and Potts, 2003, p. 27). This makes modernism have features of continuous changes and denunciation of conservative values that will represent a realistic world. From the time of interception, the term has continuously changed to reflect the changes that occur in the society in terms of the art and design preferences. At a particular time, the term modernism will reflect the

Thursday, October 31, 2019

3 question for 2 case study Example | Topics and Well Written Essays - 1750 words

3 question for 2 - Case Study Example 21). Children Act 1989, section 47. The Act outlines the duty to enquire where there are grounds to believe that a child is being subjected to physical, emotional and sexual harm or neglect currently or in future. A89, section 44, local authorities or other concerned individuals to follow a court procedure to remove a child who is in immediate danger It stipulates that the child should remain in a safe place or access to a child is authorized where it is unreasonably denied. If Jamie is prone to immediate danger while living in Tim’s house, an Emergency Protection Order could be applied. This would take at least 8 days giving the local authority time to assess the situation and decide on how to protect Jamie. They may put him under foster care. Children Act 1989, Schedule 2 outlines the powers of local authorities to provide assistance in areas of finance, counselling and other services that might cut down on the effect of disability in a household. The Children Act 1989 contains an important principle of partnership. This means that social service providers must work in conjunction with the families to protect the child and closely with other institutions like schools. Family Law Act 1996, section 42 which provides for a re non-molestation order. Breach of this order is an offence. It also covers domestic violence protection and orders between sections 24 and 30 of the Crime and Security Act. This is relevant for Rose’s protection. She might seek a non-molestation order against Tim to stop him from assaulting her. Tim would be arrested if he breaches the order (Harris-Short, Miles, 2011, p. 257). Rose is being harassed by Tim and this brings up fear of violence. If Tim is charged he might be ordered to stay away from Rose and breach of this order would lead to arrest (Great Britain, 2014, p. 159). The Act Data Protection of 1998 and data protection principles,

Tuesday, October 29, 2019

Personality or behavior - Organizational Behavior HRM Case Study

Personality or behavior - Organizational Behavior HRM - Case Study Example The concept of personality has a broad definition from a psychological perspective. Nonetheless, the most reasonable definition asserts that personality is the personal characteristics that result in a consistent pattern of behavior, thoughts, and emotions (Ajzen, 2005; Stuart-Kotze, 2006). Specifically, personality is an arguably permanent aspect of an individual influenced by culture, family, life experiences, group membership, and beliefs. Consequently, personality is consistent, impacts behaviors and action, and expresses multiple concepts such as thoughts and feelings.On the other hand, a behavior is the action resulting from our values and beliefs. From a psychological viewpoint, a behavior is a response to external and internal stimuli that produce externally visible outcomes influenced by experience and a change in attitude. Therefore, personal behavior is flexible as affected by organizational culture and ethical beliefs supported by a company (Ajzen, 2005). Consequently, th e difference between behavior and personality is that the latter is rigid and permanent while the former is flexible and changeable to fit in a particular culture. Specifically, this is because changing the substance of personality such as attitudes, principles, philosophies, and ambitions is difficult (Stuart-Kotze, 2006).The Big Five personality model is a combination of broad domains of personality Specifically, this model is essential as it aids in understanding different trait in personality without overlapping.

Sunday, October 27, 2019

Competitive Enviroment Of Mobilink Telenor

Competitive Enviroment Of Mobilink Telenor At the achievement of 100 million customers PTA has released interesting figures. A very obvious trend shows enormous growth of mobile density. Mobilink, Telenor and Ufone are currently giving each other a tough challenge, Warid and Zong are also increasing their market share and in upcoming days the overall cellular environment will be facing more challenges. Though existing mobile operators are using aggressive and innovative methods of marketing to increase the consumer count, the issue faced is the rivalry. The competition between the stakeholders is also challenged by the newer investments making it essential for old players to know their methodologies and to preserve their market share. Mobilink is a prime example of companies facing this challenge. A large number of users were gained by aggressive strategies of Telenor and that helped Telenor to establish in a lesser period. However, next inline challenge for any giants is to retain what they have gained and always keep their strategies aligned with new methods of marketing. 1.2 SCOPE OF THE PROJECT: The major scope of my thesis is to analyze Telenor and Mobilink telecommunication companies on following three aspects, organizational standards/policies, competitive behaviors and the customer behaviors. I have analyzed their business and marketing strategies by examining their advertisement war and marketing tactics. 1.3 RESEARCH METHODOLOGY: I have used the following research methodologies in writing this thesis: Going through Mobilink and Telenor websites. Collected information from Mobilink and Telenor Employees. Obtained research papers from Mobilink and Telenor. LITERATURE REVIEW 2.1 TELECOMMUNICATION SECTOR IN PAKISTAN: Marketers are foreseeing promising potential in future growth in the telecommunication industry on the basis of the previous 5 years that have shown a rapid and enormous growth in this sector. Government of Pakistan is taking serious interest in the expansion of this industry and funding for the growth and it has a firm belief that this sector will provide quality services to the general public of this country. 2.2 SWOT Analysis: SWOT is basically a method to evaluate an organizations environment. It stands for Strengths, Weaknesses, Opportunities and Threats. It is widely used by the marketers to do an investigation on key issues exist in an organization. It divides the aspects in two halves; one is the external aspect that covers up the opportunities and threats, while the internal aspects are the strengths and weaknesses of a business. It is quite easy to adopt and it helps in identifying the main apprehensions and tries to infuse their remedies in the marketing objectives. 2.2.1 Strengths: Strengths are the attributes that adds up value to a company and make it stand out among other because of the customers positive attitude towards those attributes. Strengths include the specialties in marketing tactics, new and innovative products and services, quality of their internal and external processes, and the market value of that business venture. 2.2.2 Weaknesses: Weaknesses are the negative attributes of a business and it majorly indicates the loose holes in marking techniques. It also indicates the poorly managed internal and external processes, bad management, bad fame because of low quality products and services and lack of innovative ideas. 2.2.3 Opportunities: Opportunities can be best illustrate as the new options that can make a business more strong and open up ways to grab new markets by the use of new technologies, market trends, or by implementing innovative ideas for earning huge revenue and strengthening the businesss position in the competitive market. 2.2.4 Threats: Threats are the upcoming disasters that can make a businesss position fragile in the market place. These can be the lower prices offered by a competitor, better and innovative products and services offered by a competitor, new rival emerging in the market, etc. 2.3 MARKETING MIX: Marketing Mix are 4Ps of marketing study, which includes product, place, promotion and price but for the industry of services, it is taken up to the next level that embraces physical evidence, process and people. This concept gives the marketing professionals the flexibility to alter the current offers they have for their customers and make new innovative offers by manipulating these 7Ps. 2.4 CONSUMER BEHAVIOR: For any business, the behavior of the customers and their buying patterns are of great importance. A customer buying behavior is precisely classified in the following four aspects. This classification helps in creating new products and services and identifying potential customer. The first and foremost aspect is the Cultural background of the customer that includes its attitude and thinking directions that roots down to the core values its family and society make up of. Another aspect is the Social factors that strongly reflect in its choices and decisions; it is basically about the social environment it possesses because it truly affects a persons mind set. Third aspect is about the Personal Characteristics that includes the social and economic status, personality, age group and intrinsic uniqueness. Last but not the least aspect is about the psychological Characteristics that comprises of the insights, motivation and way of approaching towards different things. All of the above fac tors influence the decision making of a buyer. 2.5 CONSUMER BUYING DECISION PROCESS: Marketing professionals use different tactics to study the purchasers mind and make strategies to use this information in improving the sales of their products or services. There are several things that are running up in the purchasers mind at the time of purchasing; these things are the information available to the purchaser, the alternatives, acknowledgement and his personal preferences. 2.6 SEGMENTATION: The identification of purchasers in a market place who owns similar necessities and acquires identical manners is called as segmentation. 2.7 TARGETING: After the completion of segmentation, marketing professionals picks up a segment of market place to keep it in focus. 2.8 MARKET COVERAGE APPROACH: Organizations put together their planned strategies to attain specific targets and mile stones and as the time passes by, these planned strategies are altered by keeping in mind the growing needs of in-focused markets. The in-focused market is a deposit of purchasers who have recognizable needs and these needs are recognized by companies to offer new products and services for benefiting the market. There is an approach called as market converge approach that facilitates an organization to construct the right strategy for its in-focused market. We can divide the market converge strategies into three broad categories: Undifferentiated strategy: this strategy states that a company provides undifferentiated products to customers at lower cost after identifying their needs. Differentiated strategy: this strategy states that a company provides a product that is profitable and full fills the need of a certain segment of market. The product is actually differentiated on certain factors that include its features, prices and availability but the quality of the product should be maintained at a reasonable level. Concentrated strategy: this strategy states that a company brings up a product after identifying the gap in the marked which was not earlier identified, the most money-making strategy is positioned marketing. 2.9 POSITIONING: Positing is about valuing a products position within the market and it is done after segmentation and aiming a customer class. Positing depends on the perception of the person who is evaluating a products position and it always varies and so does its results. MOBILINK 3 INTRODUCTION OF MOBILINK Mobilink has started its operation being the subsidiary of Orascom Telecom .Currently is the market giant in Pakistan Telecommunication industry because of having the leading number of subscribers which exceeds 31 million and its still increasing day by day. Mobilink is a market ruler in terms of its expansion. Mobilink is so delighted on taking initiative as a cellular service provider. Mobilink is the so delighted to provide high-tech telecommunication solutions to its privileged customers nationwide. Mobilink puts forward exclusive and specially designed packages to its customers nation wide having diverse needs, it includes all type of subscribers like individuals, business personals, and corporate tariff plans. Mobilink offers Postpaid and prepaid tariff plans to its privileged subscribers. These solutions are competitive and balanced packages in the current fierce market competition. It also offers various Value Added Services. Mobilinks strongest point is its far and wide coverage that covers 9000 regions and localities inside the country and over 130 other countries worldwide for international roaming services. 3.1 Products Mobilink is offering two different types of tariff plans, one is Jazz that is offered to the masses of the society of all classes and it is better for keeping control on cellular expenses. Prepaid service has so many different packages for different type of users. While, the other service that is Indigo is for society that can afford to pay monthly bills. It has a wide range of packages for different type of users and they are based on the level of usage of the service. 3.2 Value Added Services Info Services Home SMS Translator Call / SMS Blocking Power Tools Info Services Reverse Auction SMS Filter SIM NIC Services Package Info Service SMS Search Islamic Portal Holy Sayings Kisan Service My PowerTools 3.3 Sales Tactics Mobilink also led the way up for opening up franchises nationwide and it has over 500 franchises which provide different services to its customers. Mobilink has over 800 sub dealers too that help it in expanding its network and quality services. The basic idea behind opening up a franchise is to provide help to its customers that are encountering any issues or problems in the communication service. Franchises also provide facilities for bill payments, sales, etc. Mobilink has hired proficient personnel who are dedicating working for providing help and support to Mobilinks privileged subscribers. 3.5 Mobilink Core capability: Research and development is always a core competency for every service providing organization that wants to compete in the fierce market war and Mobilink has it all as well as its employees. Mobilink takes pride in its hardworking and proficient professionals that makes it a market leader by dedicatedly working for its growth and integrity. The research and development department always takes part in launching new products and services for the sake of its customer and Mobilink knows who to keep its customers bind and pleased. It launches innovative products and services to the market that adds up its value, like the recently launched Jazz Jazba. 3.6 Operational Targets To lift and improve market share: Mobilink is trying to lift and improve its market share by investing in various other business like wireless solutions and broadband internet offers. It is putting up efforts in not only sustaining its current market positions that possess almost 40 % market share as well as trying to increase it. Mobilink is keen in making up a positive image in its subscribers mind and wants to increase its horizon from telecommunication industry to other businesses as well. It has offered infinity click service for Karachi people and also organizing different activates for making things better at both ends. To keep its position of having largest customers: Mobilink wants to keep the title of having largest number of customer nationwide and for keeping this pride, it has to bring fresh and exciting offers for keeping its customer satisfied as there are other service providers are also in the market like, ufone, warid, Telenor and zong; all of these companies are providing their services on cheaper rates than Mobilink and that is the main point of concern for this market giant. Workers Growth and development: Mobilink takes great pride in its reliable and skilled workforce that is the main reason behind its success. Mobilink values its employees and always tries to improve their technical and interpersonal skills by proper training, recruiting and evaluating current employees by appraisals. Mobilinks HRM department is effective and keen to grab the best professionals from the market place and make them real treasure for the company. 3.7 Business Strategies at Mobilink There are three most important functioning strategies: Commercial Strategy Production Strategy Operational Strategy Commercial Strategy Commercial strategy focuses on the overall range of products and services which actually in total encompasses the companys product line, different methods and processes through which a company interrelate its products to its business. Early mobilink only focused on its internal expansion but due to increase in competition they have changed their strategy and now working with other telecomm companies for example Mobilink started to work with Citi bank, Atlas Bank and KASB for the online bill payment system. Production Strategy Mobilink production strategy focuses on putting together its profitable products hence maintaining and strengthening its business position which will also benefit them in the long term. To continue its production Mobilink has always worked with its research and development department to distinguish its product from other competitors on the basis of network simplicity, as compare to its competitors. Mobilink has created their product and services unique through: Promotion/Advertisements Mobilink have an enormously impressive marketing team who designs and promotes its packages and services by keeping in mind the variations in consumer behavior of customers. Mobilink has been advertising and promoting its offerings through different media like Electronic media. Promoting its new products through Print Media like glossy magazine, tabloids and Billboards. They have nominated different sportsmen and celebrities as their brand ambassador. 3.9 Operational Strategy As the cellular companies continue to launch new services and products, they are implementing new and innovative strategies to beat their competitors. Most of the companies has started to focus on low cost strategy, by offering cheaper rates they comprise on service quality, on the other hand Mobilink stands firm on its quality service strategy, they dont comprise on quality at all, this is also the reason that its rates are on higher side but its loyal customers understand and appreciate Mobilinks efforts to maintain the quality management hence they dont switch to other companies. 3.10 Mobilink Infinity Mobilink introduced Wimax wireless technology which doesnt need any telephone lines or any kind of cables to connect to the work internet. Mobilink Infinity fulfils the requirement of a user who wants to access the internet with fast speed and unlimited downloads. Mobilink Infinity is available in different packages for the home users. A subscriber either can use a dongle or a modem to connect to internet. CORPORATE COMMUINCATION SOLUTIONS Mobilink Infinity introduced several last mile connectivity solutions for corporate user and organizations through which high speed connectivity can be achieved. These solutions include wireless solutions, microwave solutions, VSAT, Optical fiber and xDSL. Currently Mobilink has the state of art optical fiber network being commissioned across the country covering all the regions and cities of Pakistan. MOBILINK GENIE: Through Mobilink genie a user can pay bills through Mobilink connection. This solution is designed to comfort the lifes of its users by saving their time. You can pay your utility bills as well as Mobilink bills through this package from anywhere and anytime. 3.12 SWOT ANALYSIS OF MOBILINK Strengths à ¢Ã¢â€š ¬Ã‚ ¢ Its main source of power is the foundation of its robust, indispensable and balanced marketing strategy, which is proposed to fulfill the needs and requirements of its customers. à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink has been generating high revenues in past years which enable them to invest heavily to improve its infrastructure, technology and research and development areas. à ¢Ã¢â€š ¬Ã‚ ¢ First Mover advantage. First company to launch GSM service in country à ¢Ã¢â€š ¬Ã‚ ¢ At present Mobilink has the largest market share, they have the most cellular users in the country also their revenue earnings are highest as compare to other companies. à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink was first to launch the Blackberry services in Pakistan and currently they have the most users of this service. à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink is the first cellular company which launched the mobile services in the northern regions of Pakistan. Weaknesses à ¢Ã¢â€š ¬Ã‚ ¢ Even though Mobilink is covering whole country but still its rates are on the higher side, because of this particular matter Mobilink lost their share values in previous years. à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink has been less investing and focusing on the Advertisement as compare to its competitors, this is one reason which can harm them in future as their customers will start switching to other networks. à ¢Ã¢â€š ¬Ã‚ ¢ It has been found that Mobilinks network is usually busy in densely populated areas. à ¢Ã¢â€š ¬Ã‚ ¢ PTA has fined Mobilink twice because of its bad service and user complains. So they need to stress on giving improved services to its existing users rather on development of its network. Opportunities à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink can expand and extend their existing share by targeting young generation as Ufone and Telenor has been doing, they can also introduce new packages for old age people, but these packages must be introduced keeping in mind the pocket of every targeted segment. à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink can use their brand name and image to target new customers as well as retain their existing users for this they need to implement innovative promotion techniques. à ¢Ã¢â€š ¬Ã‚ ¢ By working on CRM system Mobilink can enhance its relationship marketing procedures which will benefit them to achieve their goals. Threats à ¢Ã¢â€š ¬Ã‚ ¢ The new entrant Zong has come up with very cheaper rates due to which cellular consumers especially youngsters are shifting to Zong. à ¢Ã¢â€š ¬Ã‚ ¢ Telenor is now offering better postpaid packages and services for business and high class users. à ¢Ã¢â€š ¬Ã‚ ¢ Current price war between all cellular companies might result in a situation when only brand images and names will be important for new cellular user. 3.13 BCG Matrix I have examined Mobilinks products and services through BCG Matrix. Following are the main products: à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink Indigo à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink Jazz à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink Blackberry Services Cash Cow Mobilink Indigo is the cash cow for Mobilink. Likewise Mobilink Blackberry services help Mobilink to generate good amount of revenue as it is mostly use by business class. Star Mobilink Jazz is the star for the Mobilink, this is one package whose users will keep on growing. Question Mark Jazz one, Jazz easy, club red are question Mark for Mobilink because more or less similar packages are also offered by its competitors. Dog At present no product or service of Mobilink comes under the dog category. TELENOR 4.1 INTRODUCTION OF TELENOR: Telenor is basically a Norway based telecommunication service provider and it has a major place in telecommunication industry worldwide. Its operative in quite many countries around the globe. Its main operation office is in Islamabad and main regional offices are in Karachi and Lahore. Telenor has expanded and increased massively since its founding and has achieved several objective to meet its goal. They have currently 24% market share with more than 23 million users. They are among the top cellular companies around the globe, Telenor has been investing hugely to improve their infrastructure so that they can reach every remote location of the country. 4.1 Organizational Principles: Produce trouble-free resolutions People at Telenor have a great interest in producing simple, easy and hassle free solutions for their customers. Their motto is to make peoples life easy and simple by providing quality services. Maintain Promise People at Telenor always put their best efforts to get the work done. They believe in producing the best possible solutions for their privileged customers. They never sacrifice over quality to provide solutions and offerings. Keep moving Telenor have the best resources to deliver the goals. They make every effort to bring energy to the work they get done. Every product they create appears better and finer. They are always keen and eager about everything that is related to their trade and subscribers. Social endurance Telenor has people that are quite familiar with the area they are operating and they love being gelled up with the local society by respecting and valuing their social and moral values. They never compel a uniform strategy globally but they actually wish to gel up with the local people anywhere they operate. Telenors main operational approach is to expand their market value by capitalizing on its subscribers all over the world and to increase the companys efficiency and out but by integrating work efficient and advanced marketing techniques with diverse business ventures. The focused chief points are as follows: Buildup their rank as a global cellular provider Telenor is very keen and eager to position themselves as the top and largest mobile operator not only in Pakistan but also. They have been collaborating with other top mobile operators in order to seek new ideas and strategies so they can strengthen their operations and ability of producing better services. To reach every remote area Telenor is keen enough to renovate their operations in all the remote regions. Their presence in every part of the country will make them a bigger operator. By establishing an integrated communication they can support and give value to their users in a better and efficient way. Worldwide harmonization Telenor intelligently use its worldwide harmonization program for grabbing the local market in mobile operational services. It assure its control by this using this program and take advantages. In current cellular market condition it has been very important for operators to come up with effective strategies also being aware of other strategies which are used by their rivals. Giving value addition to customers through offering cheap packages and value added services. 4.5.1 Production Strategy Customers are the main focus of attention for Telenor, everything they do, make, forecast is for their valuable customers. Telenors business strategy entitles its customers to grow and increase their interest and loyalty with Telenor. Their strategy, vision and mission is a representation of the social values of its customers, these are the main factors which differentiate them for others. To achieve its vision and goal Telenor has always come up with exceptional business strategies which are essential in helping the local culture and getting to the already forecasted plans and goals. Moreover a top serving management makes it easier for the bottom management to accomplish all these typical issues and task. Telenor doesnt sacrifice the ethical rules and regulation in order to implement its business strategies. All the international ethical procedures are adopted and applied with strict monitoring; they have a very strict code of behavior for all the employees. 4.5.2 Telenor strategies: Telenor achieves its motives and goals by implementing following strategies: Societal Commitment Telenor is always keen to perform all the social obligation that are important and they strive to purpose valuable products and services to various sects worldwide and they want to take part in socio-economic growth of the region and they take it as their responsibility and trying to improve it by all means. Delivering best Quality Telenor is more than a service carrier for the societies it serves and has become an essential part of their business thus contributes to the economic growth. Since Telenor buys so many products and services itself to serve its customers. To ensure that best services are provided to customers, Telenor ensures the quality of products and services it acquire from market. The standards of services we commit to our customers are what we demand from sellers and service providers, serving our business. Partnership: Coalition and responsiveness is quite important with other organizations either public or private institutes. Education and exploration Starting up, holding up and running exploration programs with education session and other competitions. Administering specific Processes Telenor organizes different events, including seminars, sessions and conferences related to the fields in which Telenor is operating. Fulfilling Commitments They always fulfill their commitments and if its not the case, they are always present to help and lead others. Vibrant Being vibrant is being energetic and having a passion for excellence and achievement. Inventive Being inventive is all about innovating new and amazing services and products that can bring up maturity to the organization. Accountable Being accountable is all about keeping promises and being committed and devoted to work that can lead to a good reputation and market good will. 4.6 Forecasted targets Aspects 2010-11 2014-15 Telenor share 24% 45% Market saturation 11% 35% Income share 9% 35% Impulsive Brand Awareness 22% 85% 4.8 Consumer Oriented Approach: Basically segmentation is done for dividing a market in various segments and then identifying need for every portion. It is necessary for researching and finding gaps and opportunity and it can help in keeping track of the progress too. Telenor has a subscriber oriented approach and it wants to give top priority services to its subscribers. It has divided the market into different segment for the ease. Comparison of Mobilink and Telenor : Feature Mobilink Telenor Product Maturates Mature Growing Share 40% 24% Exposure 1100 cities 900 cities Brands Jazz, Octane, Indigo TalkShawk, Telenor DJuice Marketing function Outstanding Standard 4.9 Approaches for Segmentation: As Telenor have various departments and divisions responsible for their products hence they have diverse and unique segmentation strategy for their each product and service, moreover they have different strategy even for the promotion programs split. They always pay more attention on their loyal customers. Efficient and effective market surveys and researches are done in order to get the customer feedback then the total market needs and potential is analyzed and calculated finally in the end buying power of consumer is analyzed for each n every segment. Telenor has an assorted segmentation strategy and a different marketing program is build up for each market segment. Telenor is always very concerned about its privileged customers and because different people look for different settlements and their needs for services always vary. A level of markets potential is approximated for each segment and it helps in setting targets and designing different strategies and making policies for increasing the sales. 4.10 Approaches for Pricing: Telenor approach for pricing is very simple; they started by targeting the young generation. Because of the tough competition every Telecom company have to be very flexible in their pricing approaches and offerings. You can lose your customers very easily and cheaply if you are rates are not up to the standards and needs of consumer Cellular companies keep on launching new packages with best and revise prices so that their customers remain stuck to their products and services Launching of Djuice and TalkShawk are the excellent examples of how Telenor targeted the youngsters, as the young generation is more price sensitive as compare to business Telenors follows the simple standard business models while creating their pricing strategies. They have come up with best offerings; every now and then they are launching more exciting and cheap packages for their customers. One example of this is their current Persona package which fulfils the demand of a business and corporate user. 4.11 Approaches for Promotion: Telenor approach and idea for promoting and advertising of it products and services is completely different from other cellular companies. They are using every possible available medium of communication to communicate with their targeted customers. Their main focus and goal regarding promotions is to become the top cellular company of the country by increasing their market share along with providing them the value they deserve 4.12 Media Advertising: In todays television channels boom advertising plays an important role to represent and pass the message of a service provider to its customer. Through advertsising telenor has been easily hitting the factors which affect the consumer decision making process. In current cellular media war Telenor has managed to retain its value by appropriate advertising strategy by selecting countries famous personalities in their promotion campaigns. 4.13 FUNCTIONAL ORGANIZATION SYSTEM Availability: For Telenor, production is about offering a vast variety of packages and it is working quite well in providing amazing and innovative packages with high-tech facilities Telenor is leading the market in providing quality high-tech services and making them available for everyone. Business Centers: Telenor has it business centers and sales service centers in major cities for all the technical and non technical queries. These centers provide facility to the subscribers fo